Who are we?

OpdagDanmark is a travel tech startup located in Aalborg, which since 2019 has developed a website and an app that makes it easier to find your way to everything Denmark has to offer. It includes everything from walking and cycling routes to events happening near you right now.

OpdagDanmark was founded by Lau Starcke-Jensen, who has more than 10 years of experience in Danish tourism, and Sebastian Søndergård, who has more than 10 years of experience in app development.

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What are we doing?

At OpdagDanmark, we get up in the morning to create a digital and user-friendly map of Denmark's best experiences, which must be relevant to you, regardless of whether you just want to find out what events are happening at the weekend or whether you are planning your next summer holiday to Bornholm.

In 2021, we received a donation of DKK 100,000 from Danish Coastal and Nature Tourism to develop digital routes. Since spring 2022, our platform has offered hundreds of hiking and cycling routes so you can explore Denmark your way. We also show places of interest along the way, which means we can offer digital guided tours 365 days a year, so you can get the best experience out of your trip. 

What we believe in:

The future is digital data driven independent Denmark

At OpdagDanmark, we are completely digital and our platform is powered by data with two primary purposes: First, we deliver tailored information to our users based on their location and interests to ensure they get the best experiences. Secondly, we are working on being able to share data with the actors in the area about how tourists move around. In the future, this knowledge will contribute to developing the areas and their offerings, so that guests can have even better experiences. 

At the same time, we are creating a platform where data remains in Danish hands, and the money remains within Denmark – without going to the tech giants. We want to encourage more people to deal directly with the Danish tourism industry without using booking search engines and paying large commissions to foreign platforms. We achieve this by e.g. through our advantage club, which you can read more about further down.

Key figures

The interest in discovering Denmark is great, we can see that from our numbers.

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Page views on www.opdagdanmark.dk in 2023
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We collaborate with companies, both large and small, within the Danish tourism industry. We offer our help with marketing and more, so that we can contribute to supporting and promoting Danish tourism. At the same time, they support us so that we can continue to do what we love most: helping tourists, both Danish and foreign, to discover Denmark.

If you represent a company and are considering cooperation with us, do not hesitate to contact us, you can find more information inside our business page

Here are some examples of the partners who help support the development of our data-driven platform within Danish tourism:

Do you want to go on the trip?

To motivate more people to explore Denmark, we have launched KlubDanmark. In KlubDanmark, companies give back to you. This means that you can save money on over 500 fantastic experiences around the whole country. At the same time, you support us by signing up for KlubDanmark, which helps us continue the development of our digital experience map.

Become a member today and get access to exclusive benefits and savings at some of Denmark's best experiences as well as access to over 450 digital cycling and walking routes.

Contact us

Discover Denmark ApS
Eastern All 102
9000 Aalborg

CVR: 40523162

Tel: 70 60 53 32
Phone hours are weekdays 9-16

Mail: info@opdagdanmark.dk

Responsible editor:
Lau Starcke-Jensen


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…and see what you can experience near you right now + much more…